Liyan Cao, & Mohd Farid Shamsudin. (2025). Emotion, Scarcity, and Self-Expression: : Gen Z’s Consumer Behavior and Marketing Insights from the Perspective of Jellycat and Labubu. Journal of Undergraduate Social Science and Technology, 3(1). Retrieved from http://abrn.asia/ojs/index.php/JUSST/article/view/190