Nurul Aziidah Zulkifli, Mohd Faizun Mohamad Yazid. How Reciprocity Theory Drives Customer Satisfaction And Customer Loyalty. JUSST [Internet]. 2020Mar.18 [cited 2025Mar.29];2(2). Available from: http://abrn.asia/ojs/index.php/JUSST/article/view/64