http://abrn.asia/ojs/index.php/jpcbr <p><strong><img src="/ojs/public/site/images/admin/issn_logo5.png"> </strong><strong>2504-8449</strong></p> <p>Journal of Postgraduate Current Business Research<strong> (JPCBR)</strong> is an academic, refereed journal published biannually. JPCBR publishes blind-reviewed original articles and theoretical reviews. JPCBR aims to address conceptual paper, book &amp; article review, theoretical and empirical research issues that impact the development of business, entrepreneurship, economics and educations as an educational and scientific discipline, and promote its efficiency in the economic, social and cultural contexts, both domestically and globally.</p> ABRN Asia en-US Journal of Postgraduate Current Business Research 2504-8449 http://abrn.asia/ojs/index.php/jpcbr/article/view/179 <p>The advancement of financial technology (fintech) has revolutionised the global banking landscape; the traditional financial institutions involve the challenges of innovation&nbsp;and risk obsolescence. In Malaysia, fintech adoption has gained improvement due to the digital banking initiatives, e-wallet division, and regulatory framework, including Bank Negara Malaysia’s (BNM) Fintech Regulatory Sandbox and Digital Bank Licencing Framework. Considering these developments, numerous established banks face strategic and regulatory obstacles that hinder effective fintech integrations. This concept paper examines the simultaneous development of fintech adoption and regulatory difficulties in the Malaysian&nbsp;banking sector from a strategic management perspective.</p> Nurul Syafiqah Azman Copyright (c) 2025 Nurul Syafiqah Azman https://creativecommons.org/licenses/by-nc-sa/4.0 2025-04-26 2025-04-26 10 2 1 15