Salt Water Tourism Development in Peninsular Malaysia: A General Review

Abstract

The purpose of this paper is to study factors that influence the development of Salt-Water Tourism in the Peninsular Malaysia. The Salt water environment has long been one of the most attractive settings for tourism in the world. Salt water tourism entertaining activities that involve travel away from one’s place of residence and which have as their host or focus the salt water environment. Saltwater tourism in a country involves visit to the beach for relaxation, vacation and doing salt water activities by individual tourist. This study is focus on the Salt Water Tourism Development in Malaysia particularly the peninsular side of the country. Based on the past literatures reviewed, the proposed framework predicted that the development of this Salt-Water Tourism is depend on the factors like product diversity, perceived quality, perceived value, destination image, cost, risk, safety and facilities. The findings of this study could provide knowledge about factors that tourist choose for vacation to gain the satisfaction simultaneously lead to the development of Salt-Water tourism in the country. Malaysia’s assets have always been a factors that attracting tourists to the country. The development of these assets has subsequently been given priority by both the government and the private sectors in the country. Malaysia is paying attention to the development of Salt-Water as tourist destinations and the proposed framework could guide the tour operators in providing better and specialized recreational or touristic requirements which at the end contributed to the development of the Salt-Water tourism sector in the country.