Underpinning Theory Key Concepts, Practical Applications, and Future Prospects

Keywords: Underpinning theory, Theoretical frameworks, Interdisciplinary research, Empirical validation

Abstract

Underpinning theory is the foundational framework for understanding and guiding research across various disciplines. It provides the theoretical basis for explaining complex phenomena and informs practical applications. This article explores the essential role of underpinning theory, its development and evolution, and its practical applications. It explores key theories such as the Health Belief Model, Resource-Based View, Constructivist Theory, Social Learning Theory, and Innovation Diffusion Theory, highlighting their successful implementation in real-world contexts. Additionally, the article addresses the challenges and limitations associated with underpinning theory, including theoretical evolution, empirical validation, and practical applicability. Future directions are also discussed, emphasising the need for interdisciplinary research, emerging technology integration, and inclusive theoretical framework development. By examining case studies and theoretical advancements, this article underscores the significance of underpinning theory in shaping effective research and practice.

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Author Biographies

Affendy Abu Hassim, Universiti Kuala Lumpur

As a highly accomplished Senior Academician and technopreneur with over 30 years of industrial experience and 15 plus years of academic experience, Possess a wealth of expertise in Global Business Management, Information Technology, and Data Analytics.

Mohd Farid Shamsudin, Universiti Kuala Lumpur

Associate Professor Mohd Farid Shamsudin is an accomplished academic with extensive experience in management and marketing. He has a solid background in both the banking and telecommunication industries. Mohd Farid spent almost eight years working in various financial institutions, where he focused on credit controls. He then moved on to Celcom Axiata Malaysia, one of Malaysia's leading mobile telecommunications companies, where he spent 16 years primarily involved in customer services, marketing, and sales. Mohd Farid's academic journey started with a Bachelor's degree in Management from Multi Media University. He then earned a Master's in Business Administration from the International Islamic University Malaysia, specializing in strategic management. He completed his doctoral degree in Business Administration from Universiti Utara Malaysia (UUM) in 2012. In 2014, Mohd Farid joined Universiti Kuala Lumpur as a Senior Lecturer. Currently, he is the head of the research and innovation unit for the business school. He is also recognized for his excellence in supervising postgraduate students, having successfully graduated with 40 students in PhD and Master's by research. Mohd Farid is an active reviewer for journals, book writers and editors, as well as module writers. Besides, he is also a Certified Marketer Asia and an exco member of the Institut Marketing Malaysia. He teaches a wide range of management and marketing-based subjects. Mohd Farid is a certified Trainer and NLP (Neuro-Linguistic Programming) practitioner, further enhancing his expertise in teaching and guiding individuals to achieve their full potential. His passion for education and training has enabled him to provide valuable insights and coaching to students and professionals alike, making him a highly sought-after mentor in his field. He is committed to fostering innovation and academic excellence in his students. His colleagues and peers in the academic community highly regard him

Published
2024-09-19
How to Cite
Abu Hassim, A., Sanusi Abd Manaf, & Shamsudin, M. F. (2024). Underpinning Theory Key Concepts, Practical Applications, and Future Prospects. Asia Pacific Journal of Social Science Research, 9(1), 32-47. Retrieved from https://abrn.asia/ojs/index.php/apjssr/article/view/158
Section
Articles