Transnationality of the Malaysia National Cinema

Its Impact on South East Asia Film Market

Abstract

The entertainment market is expected to witness radical changes over the forecast period owing to changing consumer tastes and trends in the way they acquire and use content. Changing consumer behavior has provided a catalyst to the entertainment industry to evolve at a significant pace.  Global entertainment and media revenues are set to rise at a compounded annual growth rate (CAGR) of 4.2% from $1.8tn to $2.2tn in 2021 according to PwC’s Global entertainment and media outlook for the years 2017-2021.  As per PWC’s Global entertainment & Media outlook 2019-2023 shows below, industry spending will continue to rise at a rate faster than overall economic growth, at a projected 4.3% CAGR through 2023.