Factors Influencing the Adoption of Micromobility Services

A Study among Malaysian.

Abstract

In the era of rapid urbanisation and the growing importance of sustainable urban transportation, micromobility services have emerged as a promising solution within smart cities. These services, which include electric scooters and bike-sharing programs, offer eco-friendly and convenient transportation options. However, their success hinges on the user experience, which has not been comprehensively explored. This conceptual research paper introduces a framework to address this critical gap by conceptualising the key components of a positive user experience in micromobility. The adoption of micromobility services remains influenced by the quality of user experiences, but a comprehensive framework to guide this exploration is lacking. Addressing this gap is crucial in advancing sustainable urban transportation in smart cities. This research paper constructs a comprehensive framework that outlines the key components of a positive user experience within micromobility services. It considers environmental sustainability, perceived convenience, safety, and technological aspects. The paper also explores the influence of local urban infrastructure, policy frameworks, and cultural factors in shaping user experiences. The research utilises a conceptual framework based on an extensive review of existing literature and insights from the field. It assembles key components of the user experience and elucidates their interconnectedness. This conceptual framework guides future empirical research and informs policymakers and service providers on creating an environment conducive to positive user experiences. The constructed conceptual framework reveals the centrality of user experience in micromobility adoption. It outlines the interconnectedness of environmental sustainability, perceived convenience, safety, and technology while also recognising the influence of local context and culture. The study underscores the significance of fostering positive user experiences in smart cities to promote sustainable micromobility adoption. This research provides a foundational framework for empirical studies and practical implementations to enhance user experiences. It emphasises urban policymakers and micromobility service provider's need to prioritise user-centric design and infrastructure. Ultimately, this approach can drive the success and adoption of sustainable micromobility services within the dynamic landscape of smart cities, contributing to promoting sustainable urban transportation.