Understanding the Key Types of Quantitative Research and Their Impact

Keywords: Quantitative Research, Descriptive Research, Correlational Research, Causal-Comparative Research, Experimental Research, Research Methods

Abstract

Quantitative research is a cornerstone of scientific inquiry, providing a systematic and empirical approach to understanding complex phenomena across various disciplines. This paper explores the four main types of quantitative research: descriptive, correlational, causal-comparative, and experimental. Descriptive research offers a snapshot of current conditions by describing characteristics without manipulation, serving as a foundation for further research. Correlational research examines relationships between variables, identifying patterns and associations while recognizing that correlation does not imply causation. Causal-comparative research investigates potential cause-and-effect relationships by comparing groups, offering an alternative to experimental manipulation when impractical or unethical. Experimental research, the most robust method for establishing causality, involves the manipulation of variables within controlled environments to test hypotheses. This paper analyses the research types, highlighting their unique strengths, limitations, and applications. Understanding the methodologies allows researchers to select the most appropriate approach for their research questions, enhancing the validity and impact of their findings. Future directions suggest integrating the quantitative methods with mixed-methods approaches and leveraging technological advancements to address complex research challenges.

Downloads

Download data is not yet available.

Author Biographies

Liyan Cao, School of Management Engineering, Guangdong Polytechnique of Science and Technology

Liyan Cao is an Associate Professor at Guangdong Polytechnic of Science and Technology, where she brings extensive expertise in the fields of innovation management, science and technology management, public management, and the creative economy. She earned her Doctor of Philosophy in Management from the Universiti of Kuala Lumpur, further solidifying her academic foundation and research capabilities. In addition to her academic role, Dr. Cao serves as a Senior Science & Technology Consultant, contributing her knowledge and experience to various projects and initiatives. Her major research areas focus on the dynamic interplay between innovation and management, exploring how technological advancements can be effectively managed and utilized within public and creative sectors. Through her work, Dr. Cao aims to foster sustainable development and drive forward-thinking strategies in both academia and industry

Mohd Farid Shamsudin, Universiti Kuala Lumpur

Associate Professor Mohd Farid Shamsudin is an accomplished academic with extensive experience in management and marketing. He has a solid background in both the banking and telecommunication industries. Mohd Farid spent almost eight years working in various financial institutions, where he focused on credit controls. He then moved on to Celcom Axiata Malaysia, one of Malaysia's leading mobile telecommunications companies, where he spent 16 years primarily involved in customer services, marketing, and sales. Mohd Farid's academic journey started with a Bachelor's degree in Management from Multi Media University. He then earned a Master's in Business Administration from the International Islamic University Malaysia, specializing in strategic management. He completed his doctoral degree in Business Administration from Universiti Utara Malaysia (UUM) in 2012. In 2014, Mohd Farid joined Universiti Kuala Lumpur as a Senior Lecturer. Currently, he is the head of the research and innovation unit for the business school. He is also recognized for his excellence in supervising postgraduate students, having successfully graduated with 40 students in PhD and Master's by research. Mohd Farid is an active reviewer for journals, book writers and editors, as well as module writers. Besides, he is also a Certified Marketer Asia and an exco member of the Institut Marketing Malaysia. He teaches a wide range of management and marketing-based subjects. Mohd Farid is a certified Trainer and NLP (Neuro-Linguistic Programming) practitioner, further enhancing his expertise in teaching and guiding individuals to achieve their full potential. His passion for education and training has enabled him to provide valuable insights and coaching to students and professionals alike, making him a highly sought-after mentor in his field. He is committed to fostering innovation and academic excellence in his students. His colleagues and peers in the academic community highly regard him

Affendy Abu Hassim, Universiti Kuala Lumpur

A highly accomplished Senior Academician and technopreneur with over 30 years of industrial experience and 15 plus years of academic experience, He possess a wealth of expertise in Global business management, Information
Technology, and Data analytics. He also a certified Business Coach. Current an Associate Professor at Universiti Kuala Lumpur Malaysia

Published
2024-09-19
How to Cite
Liyan Cao, Shamsudin, M. F., & Abu Hassim, A. (2024). Understanding the Key Types of Quantitative Research and Their Impact. Journal of Postgraduate Current Business Research , 9(1), 54-68. Retrieved from https://abrn.asia/ojs/index.php/jpcbr/article/view/159

Most read articles by the same author(s)

1 2 > >>