Customer Satisfaction and Business Growth

Abstract

Business exist because of customer. Organization that customer oriented will put high priority to meet customer needs and wants. That is why, organization served customer as the heartbeat in the organization. Without the customer, the organization not having income and they cannot sustain in the industry. In order to ensure the organization, remain competitive, they need to well manage their customer by making them happy to do the business transaction with them. From the happy emotion the customer had, it will create the good customer experience. Good customer experience will lead to customer satisfaction and later convert to higher level which is loyalty. To have customer loyalty it requires many strategies and knowledge to manage customer satisfaction. Hence, this paper will discuss the importance and strategy to achieve customer satisfaction and customer loyalty.