How will the market players in the automotive industry strengthen their market positioning during the pandemic Covid-19 outbreak and recession

  • Nurul Aziidah Zulkifli Universiti Kuala Lumpur
  • Mohd Faizun Mohamad Yazid Universiti Kuala Lumpur
  • Mohd Farid Shamsudin Universiti Kuala Lumpur

Abstract

The current situation today, pandemic Covid-19 outbreak, and affecting all around the world. The worst case is when this pandemic was hit hard by the business and economy around the world. The economy is paralyzed, and many people were lost their job. This recession also affected the automotive industry, which is the industry that helps a lot to the economy

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Published
2020-07-12
How to Cite
, N. A. Z., , M. F. M. Y., & Mohd Farid Shamsudin. (2020). How will the market players in the automotive industry strengthen their market positioning during the pandemic Covid-19 outbreak and recession. Journal of Postgraduate Current Business Research , 1(1). Retrieved from http://abrn.asia/ojs/index.php/jpcbr/article/view/101
Section
Letters To Editor

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