Advertisement for growing business

  • Nur Aisyah Ilyas Universiti Kuala Lumpur
  • Syafiqah Md Nayan Universiti Kuala Lumpur
Keywords: Advertisement, Customer satisfaction, sales

Abstract

The purpose of this paper is to address on how ads can increase sales revenue in a business. Various studies show a positive relationship between advertising and sales. Based research, advertising is important for every type of business. The purpose of advertisement is to let people know about the business. By definition, advertising is the dissemination of information privately through paid media where the source is a sponsoring organization. Advertising is important to the business as a whole because it enables the business to attract more customers, thus boosting business recovery. Further investigation revealed that at least 6 reasons shows a positive relationship between advertising and revenue that is a product and service awareness. Second, persuade through creative advertising messages, product demonstrations and more to attract customers to buy. Third is a positive attitude towards increasing brand in sales. Fourth, I would say that brand loyalty is a company's asset as customers will keep continue to invest and support the company. Fifth, the brand image or brand reputation will influence the buyer whether buy or not to buy. Finally, successful and strong ads will attract more buyers across the border

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Published
2020-03-19
How to Cite
Nur Aisyah Ilyas, & Syafiqah Md Nayan. (2020). Advertisement for growing business. Journal of Undergraduate Social Science and Technology, 2(2). Retrieved from http://abrn.asia/ojs/index.php/JUSST/article/view/69

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