Review on customer satisfaction

  • Nurnatasha Mohd Yussoff Universiti Kuala Lumpur
  • Syafiqah Md Nayan Universiti Kuala Lumpur
Keywords: Customer Satisfaction, Customer Loyalty, Marketing

Abstract

This paper seeks to discuss the importance of customers’ satisfaction in a business. Business is not about achieving goals only but, should also focus on the customers’ satisfaction. Customers’ satisfaction is crucial goal to be achieved by most of the organization. Customer satisfaction is important because it shows whether the business is accepted by the market or not. Business that is operating in a long-term period is because of the ability to maintain loyalty customers to their brand. Study shows, customer is loyal to a particular brand because they received a good products and services from the company

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Published
2020-03-28
How to Cite
Nurnatasha Mohd Yussoff, & Syafiqah Md Nayan. (2020). Review on customer satisfaction. Journal of Undergraduate Social Science and Technology, 2(2). Retrieved from http://abrn.asia/ojs/index.php/JUSST/article/view/80

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