Review on customer satisfaction

Abstract

This paper seeks to discuss the importance of customers’ satisfaction in a business. Business is not about achieving goals only but, should also focus on the customers’ satisfaction. Customers’ satisfaction is crucial goal to be achieved by most of the organization. Customer satisfaction is important because it shows whether the business is accepted by the market or not. Business that is operating in a long-term period is because of the ability to maintain loyalty customers to their brand. Study shows, customer is loyal to a particular brand because they received a good products and services from the company