Empirical Research on the Influential Factors on the Competitive Advantage of the Creative Economy of the Greater Bay Area (GBA) Based on Field Research:

Liyan Cao; Mohd Farid Shamsudin

Liyan Cao School of Management Engineering, Guangdong Polytechnique of Science and Technology https://orcid.org/0009-0003-7145-4456
Mohd Farid Shamsudin Business School Universiti Kuala Lumpur https://orcid.org/0000-0002-6005-6423

Keywords: Guangdong-Hong Kong-Macau Greater Bay Area, competitive advantage, creative economy, industrial scale, economic benefit, talent, technology, tolerance

Abstract

This research seeks to analyse the factors that influence the competitive advantage of the creative economy in the Guangdong-Hong Kong-Macau Greater Bay Area (GBA) based on interviews with 50 respondents in the creative economy sector in GBA. The interviews included questions with rating choices and open answers, and quantitative and qualitative analyses were carried out. The research specifically focuses on understanding the significance and impact of five key factors: industrial scale, economic benefit, talent advantage, technology advantage, and tolerance advantage. Based on the survey result, the research found The average score of five factors: industry scale at 6.22 points, economic benefit at 6.56 points, technical advantage at 7.42, talent advantage at 7.55, and tolerance advantage at 8.21 points, which illustrates the openness, tolerant and flexible environment of the GBA; The talent advantage is encouraging, but industrial scale, economic benefits, technological advantages still need further improvement; Talent remains an indispensable factor for enhancing the development of the creative industry in the Greater Bay Area; Currently, the talent pool in the Greater Bay Area is insufficient to meet the demands of its rapid development. Based on the research result, suggestions were put forward accordingly

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Author Biographies

Liyan Cao, School of Management Engineering, Guangdong Polytechnique of Science and Technology

Liyan Cao is an Associate Professor at Guangdong Polytechnic of Science and Technology, where she brings extensive expertise in the fields of innovation management, science and technology management, public management, and the creative economy. She earned her Doctor of Philosophy in Management from the Universiti of Kuala Lumpur, further solidifying her academic foundation and research capabilities. In addition to her academic role, Dr. Cao serves as a Senior Science & Technology Consultant, contributing her knowledge and experience to various projects and initiatives. Her major research areas focus on the dynamic interplay between innovation and management, exploring how technological advancements can be effectively managed and utilized within public and creative sectors. Through her work, Dr. Cao aims to foster sustainable development and drive forward-thinking strategies in both academia and industry

Mohd Farid Shamsudin, Business School Universiti Kuala Lumpur

Associate Professor Mohd Farid Shamsudin is an accomplished academic with extensive experience in management and marketing. He has a solid background in both the banking and telecommunication industries. Mohd Farid spent almost eight years working in various financial institutions, where he focused on credit controls. He then moved on to Celcom Axiata Malaysia, one of Malaysia's leading mobile telecommunications companies, where he spent 16 years primarily involved in customer services, marketing, and sales. Mohd Farid's academic journey started with a Bachelor's degree in Management from Multi Media University. He then earned a Master's in Business Administration from the International Islamic University Malaysia, specializing in strategic management. He completed his doctoral degree in Business Administration from Universiti Utara Malaysia (UUM) in 2012. In 2014, Mohd Farid joined Universiti Kuala Lumpur as a Senior Lecturer. Currently, he is the head of the research and innovation unit for the business school. He is also recognized for his excellence in supervising postgraduate students, having successfully graduated with 40 students in PhD and Master's by research. Mohd Farid is an active reviewer for journals, book writers and editors, as well as module writers. Besides, he is also a Certified Marketer Asia and an exco member of the Institut Marketing Malaysia. He teaches a wide range of management and marketing-based subjects. Mohd Farid is a certified Trainer and NLP (Neuro-Linguistic Programming) practitioner, further enhancing his expertise in teaching and guiding individuals to achieve their full potential. His passion for education and training has enabled him to provide valuable insights and coaching to students and professionals alike, making him a highly sought-after mentor in his field. He is committed to fostering innovation and academic excellence in his students. His colleagues and peers in the academic community highly regard him

Empirical Research on the Influential Factors on the Competitive Advantage of the Creative Economy of the Greater Bay Area (GBA) Based on Field Research

Abstract

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