Literature Review of Competitive Advantage of Creative Economy in Guangdong-Hong Kong Macau Greater Bay Area

Liyan Cao; Mohd Farid Shamsudin

Liyan Cao School of Management Engineering, Guangdong Polytechnique of Science and Technology https://orcid.org/0009-0003-7145-4456
Mohd Farid Shamsudin Business School Universiti Kuala Lumpur https://orcid.org/0000-0002-6005-6423

Keywords: literature review, competitive advantage, creative economy, GBA

Abstract

This literature review explores the competitive advantage of the creative economy in the Guangdong-Hong Kong-Macau Greater Bay Area (GBA). Grounded in the theoretical frameworks of competitive advantage, it examines key concepts such as the creative industry and the broader creative economy. The review highlights the unique attributes and strengths of the GBA, identifying how its strategic positioning and resources contribute to its competitive edge. Despite the region’s strengths, the review identifies significant research gaps, particularly in understanding the integration and collaboration among the GBA cities and the impact of global economic trends on the local creative economy. Future research can provide deeper insights into enhancing the GBA’s competitive position in the global creative landscape by addressing these gaps.

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Author Biographies

Liyan Cao, School of Management Engineering, Guangdong Polytechnique of Science and Technology

Liyan Cao is an Associate Professor at Guangdong Polytechnic of Science and Technology, where she brings extensive expertise in the fields of innovation management, science and technology management, public management, and the creative economy. She earned her Doctor of Philosophy in Management from the Universiti of Kuala Lumpur, further solidifying her academic foundation and research capabilities. In addition to her academic role, Dr. Cao serves as a Senior Science & Technology Consultant, contributing her knowledge and experience to various projects and initiatives. Her major research areas focus on the dynamic interplay between innovation and management, exploring how technological advancements can be effectively managed and utilized within public and creative sectors. Through her work, Dr. Cao aims to foster sustainable development and drive forward-thinking strategies in both academia and industry

Mohd Farid Shamsudin, Business School Universiti Kuala Lumpur

Associate Professor Mohd Farid Shamsudin is an accomplished academic with extensive experience in management and marketing. He has a solid background in both the banking and telecommunication industries. Mohd Farid spent almost eight years working in various financial institutions, where he focused on credit controls. He then moved on to Celcom Axiata Malaysia, one of Malaysia's leading mobile telecommunications companies, where he spent 16 years primarily involved in customer services, marketing, and sales. Mohd Farid's academic journey started with a Bachelor's degree in Management from Multi Media University. He then earned a Master's in Business Administration from the International Islamic University Malaysia, specializing in strategic management. He completed his doctoral degree in Business Administration from Universiti Utara Malaysia (UUM) in 2012. In 2014, Mohd Farid joined Universiti Kuala Lumpur as a Senior Lecturer. Currently, he is the head of the research and innovation unit for the business school. He is also recognized for his excellence in supervising postgraduate students, having successfully graduated with 40 students in PhD and Master's by research. Mohd Farid is an active reviewer for journals, book writers and editors, as well as module writers. Besides, he is also a Certified Marketer Asia and an exco member of the Institut Marketing Malaysia. He teaches a wide range of management and marketing-based subjects. Mohd Farid is a certified Trainer and NLP (Neuro-Linguistic Programming) practitioner, further enhancing his expertise in teaching and guiding individuals to achieve their full potential. His passion for education and training has enabled him to provide valuable insights and coaching to students and professionals alike, making him a highly sought-after mentor in his field. He is committed to fostering innovation and academic excellence in his students. His colleagues and peers in the academic community highly regard him

Literature Review of Competitive Advantage of Creative Economy in Guangdong-Hong Kong Macau Greater Bay Area

Abstract

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