Make a customer, not a sale: Review on customer trust

Abstract

Trust is the action of putting a confidence on someone and hoping for a positive reaction while satisfaction is a pleasure obtain from a fulfilment. Customer trust at the same time can be recognize as thoughts, feelings, emotions, or behaviours manifested when customers feel that a provider can be relied upon to act in their best interest. Various researchers have justified that trust and customer satisfaction is fundamental in order to attain customer satisfaction and customer loyalty. The keys of trust are successful marketing, consumer research and meeting expectation thus will lead to an extended and stronger relationship with customers. Besides, reliability, reputation and excellent customer services are one of the way to earn satisfaction of consumers and will proceed to creates price advantage and limit brand crisis. In a nutshell, every provider main purpose of attaining trust and giving maximization satisfaction to customers is to have them as a loyal customer that will help to grow the business.