The Role of Price in the Marketing Mix

  • Muhammad Amirul Aiman Islaini Universiti Kuala Lumpur
  • Syafiqah Md Nayan Universiti Kuala Lumpur
Keywords: Price, Customer satisfaction

Abstract

Business in the 21st century is facing fierce competition among the industry players. Competition over market share and market growth becoming stiffer. Business organizations need to fight over limited market available. At the same time there are too many competitors that lead to customer have more bargaining power. This paper is focusing on the role of price and how it can contribute to the survival of business in the industry.

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Published
2020-03-21
How to Cite
Muhammad Amirul Aiman Islaini, & Syafiqah Md Nayan. (2020). The Role of Price in the Marketing Mix. Journal of Undergraduate Social Science and Technology, 2(2). Retrieved from https://abrn.asia/ojs/index.php/JUSST/article/view/74
Issue
Vol. 2 No. 2 (2020): Vol 2.2.2020
Section
Articles

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