Why Customer First?

Abstract

Customer satisfaction is defined as a measurement that determines how happy or not customers are with a company's products, services, and capabilities. It indicates the achievement of the business organization in fulfil customers’ needs, wants and demands. We can derive the information of it through surveys, reviews and ratings. It is really useful to help a company to improve or change their products and services that satisfy customers. The customer satisfaction is important to the business organization because it is the leading indicators of consumer repurchase intentions and loyalty. It also keeps the company brand ahead of the competitors. Other than that, the customer satisfaction can help to growth the business because people tend to pay more for a better customer experience. Customer satisfaction also can reduce negative word of mouth and promotes customer retention. In a nutshell, satisfied customer is a sign of successful business running. The company must prioritize the customer satisfaction to gain profit and good reputation.