WOW Your Customers: Tips to Retain Customers

Abstract

This paper discusses the important about customer satisfaction towards business organization. Customer’s satisfaction is very important aspect in a business or company because their profit depends on their customers. Customers are responsible for the growth of their business so they should take this aspect seriously for their company to success. Dissatisfaction of a customer is when they use the product or services of a company and they will not repeat it again. As satisfaction of dissatisfaction are subjective and there will be satisfied customers or not satisfied customers. The fierce competition among industry players lead to creative ways of marketing focusing on customer. Customer have more choices as the competition provides various options to customer in selecting the best service providers that meet their needs and wants.