Rising customer satisfaction

Abstract

Customer complaint is an expression of dissatisfaction. It can also be described in a positive sense as a report from a customer providing documentation about a problem with a product or service. Normally dissatisfied customer with certain services or product will complaint. Customer’s complaint is actually representing or highlights a problem, whether that’s a problem with the product, employees or internal processes. Hearing those problems directly from customers, may improve to prevent further complaints in the future. Research found that customers’ whose complaints are handled quickly can often turn into loyal customers. In fact, a study by Harvard Business Review found that customers who have a complaint handled in less than 5 minutes go on to spend more on future purchases. Customer complaint can become very profitable when organizations can resolve their problem quickly.