The price of customer satisfaction

Abstract

There are too much unexpected things happened in today marketing environments. Business organization not only facing the challenges in keeping the customer but also changes in business model and approach. The recent corona virus pandemic has made thousands of business on hold or facing huge losses due to the sudden local movement restrict order that have been prolonged since the past 2 weeks and could be extended for a longer number of days. Business organizations need to cope with both the changes in the customer behaviour as well as the challenges in doing business that seems more towards the digital method. Business organizations need to accommodate themselves with the challenges and at the same time keep profit in order to remain in the industry.