What does it take to satisfy customer?

Abstract

Customer satisfaction is a measurement that determines customer happiness in terms of post purchase of services or product. It important in business because customer is a leading indicator business profit and sustainability.  Loyal customer has high tendency that they will repeat purchase. Besides that, it also important because it will reduce customer churn and increase customer lifetime value. Lastly, business organizations need to know that it is important to keep customer satisfied and loyal because it is cheaper to retain customers than acquire new ones. The business organizations need to keep their customer satisfied with their product or services by meeting the needs, wants and their demand so that the customer would not run away and keep using their product or services.